Saturday 14 November 2015

Assignment 2: Film Case Study Research

Spectre


I have chosen Spectre  in particular because it is widely popular and has been trending worldwide. It is also a modern version of the classic James Bond movie, which can appeal to a very large audience. 

Institutional Background:
1)Spectre's production company are Eon Productions and Columbia Pictures. 

2) The UK theatrical distributor is Sony Pictures Releasing.

No Brand Loyalty:
1) Genre: Action, adventure, thriller.

2) The trailer hints that it is part of the action/ thriller genre because of its iconography and setting. The trailer shows us that there are guns, cars, car chases, violence and more which shows us a typical aspect of an action genre.

3) The main star of the movie is Daniel Craig (James Bond). He was also starring in the movies Casino Royale, Quantum of Solace, and Skyfall, all of which were hit movies. Spectre was directed by Sam Mendes. He also directed Judi Dench, Ralph Fiennes and American Beauty which earned 5 Academy Awards, including Best Picture and Best Director.

It's all a matter of timing:
1) The UK release date for Spectre was the 26 of October, 2015. 

2) The earliest trailer that was out on YouTube was uploaded 7 months ago by 'Movieclips Trailers'.

3) Other examples of marketing were teaser trailers on YouTube and on TV, TV interviews, and it being displayed on the news.

It's a social thing:
1) The rating given on IMDb was 7.2 out of 10. Majority of the reviews were positive but there were a handful of users who did not like the movie, purely due to personal preference. The rating given on Rotten Tomatoes was 69%, 6.4 out of 10 and there were also a few people who did not like the movie either. Overall, I think that the public has given this movie a good review.

2) 'A swaggering show of  confidence'.

    'Another stellar outing for Bond'.

    'Spectre is by far one of the best bond films ever so far. It is amazing and exciting and leaves me wondering if the series can continue after'.

Risky Business:
1) The original budget for Spectre was estimated to be $245,000,000. 

2) In the opening weekend it made $70,403,148.

3) In total, the movie made $314,520,181.

4) Spectre made more than their budget, but not 2.5x the amount. Since it is a fairly recent release, I'd say that this movie will soon reach that amount and be a box office success due to its popularity.

Stars in their eyes:
1) The director, Sam Mendes, has previously directed Skyfall, American Beauty, Revolutionary Road, Road to Perdition, Away We Go, Jarhead and many more which are all of different genres.

2) The main star of Spectre is Daniel Craig who plays James Bond.

3) Daniel Craig has also appeared in Skyfall, Casino Royale, Quantum of Solace, Defiance and more. 
These films are also quite similar to the main movie I've chosen as they all contain the genre of action.

4) Throughout the whole trailer, no names are mentioned.

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