Key Concepts Blog Tasks

X-Men: Days of the Future Past (2014)

Language: This film poster shows that it is a science fiction film because of its editing. The edits on the poster shows how each character have different characteristics. There are two characters that really stand out perhaps to convey that they are the main characters who may be more important that the rest of the characters. They also have a release date at the bottom of the poster, signifying that it's a new movie that will soon be out. The key conventions is perhaps the use of futuristic elements shown in the background. The poster may also suggest some sort of conflict between good and evil as it is usually cliché in classic superhero movies.

Institution: The film was produced by Lauren Shuler Donner and directed by Byran Singer (for 20th Century Fox). The box office of this movie was $748.1 million, making it the 6th highest grossing film of 2014.

Audience: The movie has a 12+ rating and I'd say this movie is more suitable for males than females within the age range between 12-30. However, as Jennifer Lawrence is one of the main characters, it may attract more women to watch this type of movie without the stereotype that superheros are more suitable for more males than females?

Representation: The use of costumes may suggest they may be superheroes with powers. It also looks like it is set in an alternative world that may include dystopia due to the explosions occurring in the background of the poster. If you look closely, you can also see humans flying which could suggest that the movie is set in the future representing scientific advancement.